The songs have been specially selected to fit the collaboration. The Namie Amuro x H&M collection visuals can now be seen at H&M stores in Shibuya, Harajuku, Matsuzakaya Nagoya, Kyoto, and Hiroshima, as well as Ebisu Bridge from August 16.ДЄs with the first collaboration, Namie AmuroвЂ™s music will be playing at various displays at each store. Wearing a trench coatвЂ•an autumn classicвЂ•with a simple t-shirt and jeans offers a dramatic, eye-catching look. The beige top combined with denim jeans is a basic co-ord that when combined with a belt of the same colour emphasises the waistline, increasing that feminine vibe. The tailored suit setup features iconic pad shoulders and straps which add an elegance to the overall cool style. You canвЂ™t go wrong with any of these items as they can be used for many occasions, offering a range of beige and monotone colours. The new introductions to the collection includes essential wares for the fall season imbued with a glamour and mode that anyone can get behind. The second collaboration will extend the line to include China and South Korea, totalling up to 600 stores in total. The first collaboration was held in Japan, Hong Kong, Macau and Taiwan. In the run up the campaign, all the campaign visuals and portraits have been made public and will be posted on billboards in Japan. Namie Amuro will hold a final fashion campaign in Japan for her retirement. As a result, the brand are once again joining hands with Amuro before her retirement. The comments on their appreciation for the model garnered much attention on social media and online news sources. H&M sent Amuro a letter which was published in Japanese newspapers. The first Namie Amuro x H&M collection launched back in April this year. One bag is receivable per person for those who buy select merchandise during this campaign. The limited edition special shopping bag will be available at 82 H&M branches in Japan (excludingH&M Ebisu Bridge MenвЂ™s and H&M The Outlet Hiroshima) as well as in South Korea, Hong Kong, China, Macau and Taiwan. When I approached the shop there was already a sign up reading вЂњNamie Amuro x H&M,вЂќ and I was happy to see that the campaign had finally become a reality. I went to the H&M in Shinsaibashi branch during my Osaka tour. Q: What was a happy moment with the last H&M campaign? ThereвЂ™s been a desire for it on tour across Asia including China, and of course Japan, so I hope to deliver it to even more people through this second collaboration. I received a huge reaction from all my fans with the last campaign. Sales have been announced to take place in China and South Korea too, so itвЂ™s reaching to a lot of people overseas. They are limited to one per person on the release date and are available at Japanese branches only and not online. We get to see the fierce fashion queen in action with her calm, chic and composed facial expression and arsenal of poses as she shows off numerous styles.ДЄ limited edition necklace will also launch alongside the collection at H&M on August 21 bearing the words вЂњMy Hero,вЂќ a message of thanks from fans to Namie Amuro who has supported women for such a long time. The behind-the-scenes footage is available on H&MвЂ™s official YouTube page and in H&M Magazine. A special shopping bag has also been announced to be in development as with her previous collaboration. Additionally, an exhibition is currently being held at H&M branches throughout Japan showcasing visuals and portraits of the collection. ItвЂ™s available for a limited time until September 16. Namie Amuro recently announced her second collaboration with H&M to release a new fall fashion collection as part of her final fashion campaign before her retirement this September.Д«efore the collection drops on August 21 a behind-the-scenes video has been released featuring Namie AmuroвЂ™s photoshoot for the collection.

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